Begrüßung » Some practices offer to

We rely on all kinds of tools and advice to help our businesses grow Wholesale Kevin White Jersey , from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?

Public relations skills and techniques are a powerful part of any growing business, but many small organizations believe that the cost of getting into the PR game will cost them thousands NOT hundreds of dollars. If you take the traditional approach to public relations, you may be right PR Agencies are known for high hourly rates and retainer payment plans.

But the INTERNET has changed all that Wholesale Adam Shaheen Jersey , empowering business owners with a host of tools they can deploy to enhance all parts of their business including building a strong public relations program.

Like many business owners, you may feel that your regular monthly ad in the newspaper is enough publicity for the month and all you have to do is sit back and wait for the customers to show up at the door. NOT so! Running any kind of business - no matter how small - without a dynamic PR program is leaving something that can rapidly grow your business in the lap of the gods.

Take the first step - talk to someone who knows something about PR - many companies such as offer a free introductory consultation to help you get started. AND then, believe it or not Wholesale Eddie Goldman Jersey , you can start doing your own PR.

Would your business benefit from a strong PR campaign?



Would media coverage help promote your product or service?

Do you need sales and marketing assistance?

Are you trying to build your company's image in the community?



If the answer is yes to any of these questions, with a few hours of your time and the aid of some well-crafted online tools and resources, you could be profiting from a well-honed PR campaign.

PR is more than just sending e-mails and writing press releases Wholesale Cody Whitehair Jersey , Public Relations can also help explore and exploit strategies such as:



Creating or expanding an Internet presence

Rolling out a new product or service

Reaching out to the local community and building a presence for your business

Promoting community involvement through your business and employees

Marketing a new store location



If you're still debating whether PR can help you, consider one final point: You need to proactively manage your business from day one and if your company's reputation matters it means you need a public relations program and strategy to ensure your business is profitable and protected.

About The Author

Barry Forward is the Executive Vice-President of Reputations Inc. and has an extensive background in public relations. He is also a co-founder and director of Showstar . You can read similar articles to this on the Reputations Inc website .



Healthcare practice owners and managers are often astounded to realize that it can cost as much as $6 or $7 to successfully collect a patient payment using traditional invoices through the mail. Considering employee time, as well as postage and envelopes Wholesale Leonard Floyd Jersey , the cost truly adds up when sending dozens of invoices each week. The hours spent preparing invoices also detract from other endeavors around the office ?valuable time that could be focused on improving patient flow, records management, etc. ?not to mention that most patients are sent two or even three invoices before they return payment. Establishing a formal payment policy with your patients can help improve collections and reduce practice overhead.

Designing a Patient Payment Policy:When designing your payment policy Wholesale Eddie Jackson Jersey , spend some time talking with your staff, the person responsible for your billing and colleagues at other practices. These resources often provide insightful information from direct personal experience about what works and what doesn聮t. Consider the history of your practice in defining how far you should to reach with your payment policy; there are variations from one locale to the next with respect to age, economic status Wholesale Tarik Cohen Jersey , and so on. In some areas a written statement of which insurances you accept and that 聯payment is due in full at the time of service?might be satisfactory. Other areas might require detailed information about payment plans, minimum payments and your use of collections agencies to set the appropriate expectations.

Just remember to keep it simple. The more straightforward your policy, the more effective it will be. Be upfront about your rules Wholesale Jordan Howard Jersey , clear on how you will handle non-payment, and direct with enforcement. Too many practices have found out the hard way it聮s much easier to offer a clearly written policy in advance than it is to calm a shocked patient down when asked to remit a large payment on the spot.

A Few Considerations:The most straightforward, direct payment policy would require all patient obligations are met at the time of service Wholesale Mitchell Trubisky Jersey , but that聮s not always an option. What about patients who "forget" their checkbook? How about those patients who just don聮t have enough money to cover an expensive procedure? Below are a few options you might want to consider.

Invoicing Charges:Some practices offer to send out patient invoices in lieu of payment at the office but add an "invoicing charge" to each mailed statement. These charges often range anywhere from $1-$5 per statement and help defray some overhead, but rarely all of it. While invoicing charges can be effective in getting patients to remit payment with the first bill, they can reflect negatively in a saturated market with strong competition between practices Wholesale Roquan Smith Jersey , not to mention f. Cheap Jerseys Cheap Jerseys Cheap Jerseys Cheap Retro Jerseys Cheap NFL Jerseys From China Cheap Jerseys China Free Shipping Wholesale Jerseys Wholesale Jerseys Wholesale MLB Jerseys Cheap Jerseys Wholesale