It's hard to believe that it all began almost a year ago. Time really does fly when you are consumed by the task at hand or even worse Jared Goff Black Jersey , constantly perplexed. My wife and I thought it might be fun to start an Internet store as a side business to my Professional Engineering and Contracting business. After all, I'm somewhat computer literate. How hard or demanding could it possibly be? I figured there must be a cookbook solution somewhere that would define the exact steps that if taken, would catapult us to stardom.
Little did I realize that life on the Internet is quite a bit different than the world of absolute truths that I exist in as an Engineer. Everyone is presented as an expert but few people seem to agree on any given topic. How can perceived reality differ so greatly?
The truth of the matter is, that Internet Reality is defined by the search engines and the algorithms they use to present it, and I doubt very seriously that the folks that really understand it will divulge their secrets anytime in the near future. Therefore any understanding of the reality presented Cooper Kupp Black Jersey , can only be reactive in nature and speculative at best. I made numerous mistakes in setting up our first store before this concept really sunk in. Without realizing it, I was trying to use an approach which may have been functional, but did not work well with the search engines and therefore would have always limited our success. I finally came to the conclusion, ?When in Rome, do as the Romans do?.
My mistakes began at the very beginning Gerald Everett Black Jersey , when I purchased a third party PHP shopping cart and loaded it on to a reputable hosting company. Based on everything I was told, this should be a ?Walk in the Park? and we should be selling product any day. I was soon to find out that I required a working knowledge of PHP to modify the shopping cart and even worse, my page requests timed out as often as 60% of the time. Now in all fairness to the software industry, I'm sure there are many quality solutions being offered today. The problem is, which do you buy?
In utter disgust Todd Gurley II Black Jersey , I turned to a suggestion seen at WorldWide Brands and chose to open up a Yahoo Store. I also purchased the first edition of Online Store Profits and followed it step by step as I created our store and was quickly up and running. From there I purchased Arelis for our link management software and IBP 8 for our site optimization and marketing. Lastly I purchased IDevAffiliate for our affiliate tracking and management needs. I'm sure there are many other effective options that can be chosen, but these are the ones that have worked well for us. Our search engine visibility and subsequent sales continue to improve, and in general ?Life Is Good? and we are pleased with our selections.
I share this information with the readers because it's healthy to admit your own mistakes, especially if it can prevent others from making similar errors. Never use someone else's opinion, as a replacement for your own that should have been derived by factual research.
Every website has times when traffic is higher than others. However, in the downtimes you need to figure out why your traffic is lower and what you can you about it. The following suggestions have been proven to increase website traffic and will be effective in getting you more customers. However, before implementing these tips into your website promotion plan make sure you have a clear understanding of how to perform them effectively because if you are not aware of how to do something right, it could possibly backfire and work against you.
Tip #1 Keyword Phrases
Keyword phrases and rich content are a major concern when it comes to bringing in more traffic and getting a higher ranking with the search engines. The reason for this is that when people search they search for particular terms, or keywords. If you have these on your web page then you will be returned as a result. To make this work for you Eric Dickerson Black Jersey , make sure that you know the important keywords for your website and optimize each page around those certain keyword phrases. Don't overdo it however, or fill up pages with keywords because this will work against you. If you plan on using keyword phrases as part of your site promotion plan do some research and educate yourself on the right way to carry this strategy out.
Tip # 2 Focus on Content, Not Images
Content, again, is a major concern because that is exactly what the search engines and Internet surfers are looking for. Don't fill up all of your web pages with photos and graphics Authentic Greg Gaines Jersey , no matter how great, because it will not help you in the rankings. Make sure you have some really great copy and accent that with photos and graphics where necessary. You will immediately see the difference.
Tip #3 Submit to Search Engines
Make sure you have submitted your website URL to all of the large and popular search engines. Then, double-check to make sure you are listed with them. Also, know the rules when it comes to submitting to search engines and follow them. Above all, do not try to trick search engines because this will more than likely work against you and could even get your website blacklisted.
Tip #4 Links
The more links that are on the web pointing to your website Authentic Bobby Evans Jersey , the higher you are going to rank. Because of this fact, link building should be something you work on every day. The more websites you can get to trade links with yours means the higher search engine rankings you will receive. Consider websites that sell related products, but not products that are in direct competition.